The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, is continuing to grow exponentially lately. A significant driver with this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of this ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides of the transaction. Unders
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies know if their online marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into a critical component of marketing strategies, providing businesses with